TP-Link was founded in 1996 by two brothers, Zhào Jiànjūn (赵建军) and Zhào Jiāxīng (赵佳兴), with a network card they had developed. The company name was based on the concept of "twisted pair
link", a kind of electromagnetic cabling, hence the "TP" in the company name.
TP-Link began its first international expansion in 2005. In 2007, the company moved into its new 100,000 square meters headquarters and facilities at Shenzhen's Hi-Tech Industry Park. TP-LINK USA was established in 2008.
In September 2016, TP-Link unveiled a new logo and slogan, "Reliably Smart"; the new logo is meant to portray the company as being a "lifestyle"-oriented brand as it expands into smart home
TP-LINK AC1900 Wireless Dual Band Gigabit ADSL2+ Modem Router
TP-Link products include wireless routers
, mobile phones
, range extenders
, IP cameras
, powerline adapters
, print servers
, media converters, wireless adapters and power banks
. TP-Link also manufactured the OnHub
router for Google
In 2016 the company launched the new brand Neffos for smart phones.
TP-Link manufactures smart home devices under their Kasa product line.
TP-Link sells through multiple sales channels globally, including traditional retailers, online retailers, wholesale distributors, direct market resellers
("DMRs"), value-added resellers ("VARs") and broadband service providers. Its main competition includes companies such as Netgear
TP-Link is one of the few major wireless networking companies to manufacture its products in-house as opposed to outsourcing to original design manufacturers
(ODMs). The company says this control over components and the supply chain is a key competitive differentiator.
Computerworld reported in January 2015 that ZynOS, a firmware used by some routers (ZTE
, TP-Link, D-Link and others), is vulnerable to DNS hijacking
by an unauthenticated remote attacker, specifically when remote management is enabled.