TP-Link was founded in 1996 by two brothers, Zhào Jiànjūn (赵建军) and Zhào Jiāxīng (赵佳兴), with a network card they had developed. The company name was based on the concept of "
twisted pair link", a kind of electromagnetic cabling, hence the "TP" in the company name.
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TP-Link began its first international expansion in 2005. In 2007, the company moved into its new 100,000 square meters headquarters and facilities at Shenzhen's Hi-Tech Industry Park. TP-LINK USA was established in 2008.
[2]
In September 2016, TP-Link unveiled a new logo and slogan, "Reliably Smart"; the new logo is meant to portray the company as being a "lifestyle"-oriented brand as it expands into
smart home products.
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Product ranges[edit]
TP-LINK AC1900 Wireless Dual Band Gigabit ADSL2+ Modem Router
TP-Link products include
wireless routers,
mobile phones,
ADSL,
range extenders,
routers,
switches,
IP cameras,
powerline adapters,
print servers, media converters, wireless adapters and
power banks. TP-Link also manufactured the
OnHub router for
Google.
[3] In 2016 the company launched the new brand Neffos for smart phones.
[5] TP-Link manufactures smart home devices under their Kasa product line.
[6]
TP-Link sells through multiple sales channels globally, including traditional retailers, online retailers, wholesale distributors,
direct market resellers("DMRs"), value-added resellers ("VARs") and broadband service providers. Its main competition includes companies such as
Netgear,
Buffalo,
Belkin,
Linksys,
D-Link and
Asus.
Manufacturing[edit]
TP-Link is one of the few major wireless networking companies to manufacture its products in-house as opposed to outsourcing to
original design manufacturers (ODMs). The company says this control over components and the supply chain is a key competitive differentiator.
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Vulnerabilities[edit]
Computerworld reported in January 2015 that ZynOS, a firmware used by some routers (
ZTE, TP-Link, D-Link and others), is vulnerable to
DNS hijacking by an unauthenticated remote attacker, specifically when remote management is enabled.
[8]
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